Merlin Rolls Out Roadmap to Capital Raising

  ********  IvyPlus October 19th Fund Business Development Event –  http://bit.ly/bED7IC  *******

Merlin Securities released their latest research article, this time focused on helping hedge fund managers identify, understand and market to the right investors.

The white paper, titled “The Spectrum of Hedge Fund Investors and a Roadmap to Effective Marketing,” analyzes the 10 most common types of hedge fund investors (from “Partners, Friends and Family” to “Sovereign Wealth”) along a spectrum from the least “institutional” to the most. The article then defines a four-stage marketing program designed to help funds identify and effectively reach the types of investors most appropriate for their respective funds.

The article includes two helpful charts and some interesting context on the current environment for hedge fund managers and their investors. Interesting reading as always from Merlin.

The full article is available here: http://merlinsecurities.com/pr/spectrum.pdf

  ********  IvyPlus October 19th Fund Business Development Event –  http://bit.ly/bED7IC  *******

If you enjoyed this post, make sure you subscribe to my RSS feed!